Strategizing. Organizing. Writing. Connecting. Reporting. Success.
That’s what I do!
Hi! I'm Laura. And you need me for your team. Not just because I excel with the whole content and PM thing and have done so for years. I won't lie. That helps.
Think. Do you know many candidates who’ve taught themselves HTML, then leveraged that into content-creation projects? Do you know anyone who pursued first-hand knowledge of world communities by living in countries like Saudi Arabia and South Korea? How many candidates can prove academic writing cred with a MFA in Writing, but also has years of tech industry content project management and analytics reporting experience? I bring an arsenal of skills to any team. I’m ready to roll my jeans, walk in the weeds, and bring content marketing projects to success!
Portfolio
Content & Writing (professional)
Content Developer & Project Manager (professional)
Non-Fiction Writing (personal)
Resume
Experience
Freelance Consultant
July 2017 - present
Consultant: Created social media plans, re-written web sites, and instructional courses - for clients in a variety of industries.
Spur Reply (formerly The Spur Group) July June 2020 - November 2023
Consultant: Connected Communications
Responsible for project-managing and developing communications content and customer-facing assets.
Premera Blue Cross April 2019 - April 2020
Content Writer & Developer
Responsible for supporting thought leaders with communications content.
Microsoft
Yesler
…via The Creative Group May 2018 – current
Content Writer & Developer
Responsible for writing & content development for paid and organic social media, as well as writing projects such as blogs, lesson plans, instructions, brochures, and web landing pages.
Microsoft EDU
…via Simplicity Consulting Nov 2013 – July 2017
Microsoft in Education Audience Program Manager, Content Manager & Audience Team Readiness
Responsible for growing educator audience community engagement to drive affinity and bundled sales for Microsoft
Developed content for web site that drove 20.8 million educator page views in 18 months, 125% increase in registered users in 6 months, and a 1328% breadth growth YoY
Planned, monitored, analyzed, reported FY16 and FY17 scorecard and KPI metrics, resulted in 64% achievement rate across 13 worldwide subsidiaries; designed and produced monthly executive dashboard
Microsoft, Education Marketing Project Management & Content Producer
Responsible for recruiting and scheduling guest speakers for social good marketing campaigns
Wrote, reviewed, edited, redesigned and updated a variety of copy, including guest speaker profiles in <140 characters and marketing emails - exceeded goal by 3x; campaign drove platform traffic up 99%
English & ESL Instructor Sept 2006 – Oct 2013
Daegu Foreign Language High School (South Korea)
Al Jouf University (Saudi Arabia)
Chatham University (USA)
Allegheny County Jail (USA)
Responsible for designing and implementing Instructor-Led Training; experienced in designing instruction for a range of learning methods
Education
M.F.A - Writing, Non-fiction
Chatham University
Certificate: Digital Marketing
University of Washington
Certificate: Travel Writing
Chatham University
B.A. Communications
University of Washington
Certificate: CELTA
University of Cambridge
Certificate: Instructional Design
Langevin Training
Tech Skills
> Microsoft O365
Word, Outlook, PowerPoint, Excel, Skype for Business, SharePoint, PowerBI
> OS
Windows X & Mac
> Social
Facebook, Instagram, Twitter, LinkedIn, Blogger, WordPress - organic & paid
> CMS
SquareSpace, HootSuite + more
I believe…
“Be savvy. Know your stuff. Work hard. Trust your team. Love your audience and make amazing happen!”